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2024/25 Taught Postgraduate Programme Catalogue

MSc Marketing Management with Advertising

Programme overview

Programme code
MSC-BS/MM&AD
UCAS code
Duration
12 Months
Method of Attendance
Full Time
Programme manager
Vita Kadile
Contact address
v.kadile@leeds.ac.uk
Total credits
180
School/Unit responsible for the parenting of students and programme
Leeds University Business School
Examination board through which the programme will be considered
Leeds University Business School Examination Board

Entry requirements

Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.

Programme specification

Our students will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing

Year 1

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.

Compulsory Modules

Students will be required to study the following 165 credits of compulsory modules:

CodeTitleCreditsSemesterPass for Progression
LUBS5402M Consumer Behaviour 15 Semester 1 (Sep to Jan)
LUBS5405M Marketing Communications 15 Semester 1 (Sep to Jan)
LUBS5408M Global Strategic Marketing 15 Semester 1 (Sep to Jan)
LUBS5428M Advertising and Media Planning 15 Semester 2 (Jan to Jun)
LUBS5434M Brand management 15 Semester 2 (Jan to Jun)
LUBS5449M Digital and Interactive Marketing 15 Semester 2 (Jan to Jun)
LUBS5453M Research Methods for Marketing 15 Semester 2 (Jan to Jun)
LUBS5483M The Global Marketing Professional 15 Semester 1 (Sep to Jan)
LUBS5499M Marketing Academic / Applied Dissertation 45 1 Feb to 30 Sep

Optional Modules

Students will be required to study 15 credits of optional modules:

CodeTitleCreditsSemesterPass for Progression
LUBS5403M Marketing Analytics 15 Semester 2 (Jan to Jun)
LUBS5417M Persuasive Writing and Speechmaking 15 Semester 2 (Jan to Jun)
LUBS5419M Advanced Quantitative Research Techniques in Marketing 15 Not running in 202425
LUBS5427M Corporate Social Responsibility and Sustainability 15 Semester 2 (Jan to Jun)
LUBS5435M Public Relations and Corporate Communications 15 Not running in 202425
LUBS5440M Sales Promotion and Sponsorship 15 Semester 2 (Jan to Jun)
LUBS5443M Change Management and Communication 15 Semester 2 (Jan to Jun)
LUBS5447M Social Media Marketing 15 Semester 2 (Jan to Jun)

Last updated: 07/08/2024 15:42:49

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